This is Land van de Peel - One brand, one face for a recognisable and attractive region.

Land van de Peel is the regional marketing organisation of the six Brabant Peel municipalities Helmond, Asten, Deurne, Gemert-Bakel, Laarbeek and Someren.

As an organisation, Land van de Peel fills a mediating role with a focus on regional marketing, while the Tourist Information Offices and Helmond Marketing retain their valuable positions as local organisations. In this way, we bundle our power with that of businesses, organisations and cultural institutions to rouse the curiosity of residents and visitors.

Our mission

We aim to place the Peel on the map as a favourite, valued and viable region. We do so by initiating, inspiring and connecting – for and with residents, visitors and businesses.

Together, we stimulate looking beyond the municipal boundaries and encourage the (continuing) discovery, development and experience of the diversity and quality of the recreational facilities in the Peel.

Check out our brand book (NL)

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